Kyocera Document Solutions America, Inc. has announced a significant change in their branding strategy. Starting from June 30th, 2023, the Copystar brand will be replaced by the Kyocera brand. Previously, Copystar operated as a sales division, offering Kyocera-manufactured devices under its own name. However, this strategic decision reflects Kyocera's ambition to strengthen its brand in response to the uncertainties of the business landscape.
The transition to Kyocera represents the next step in their long-term strategy that they initially introduced during the brand launch in 2019. Since then, the Kyocera brand has flourished and gained momentum. Oscar Sánchez, the CEO of Kyocera Document Solutions America, Inc., highlights the importance of unity during uncertain times and believes that consolidating their efforts under the Kyocera brand will make the organization stronger. By focusing solely on Kyocera, they can allocate resources more effectively to elevate the brand to new heights.
Mr. Sánchez also acknowledges the excitement among Copystar dealers about this new chapter. The Kyocera brand is globally renowned for its innovation and trusted quality built over decades. Copystar dealers can now leverage this strong reputation to their advantage, opening up new opportunities and adding a fresh dimension to their portfolios.
José María Estébanez, Vice-President of Corporate Marketing, views the integration of Copystar into the Kyocera brand as a crucial milestone on their strategic roadmap. By merging resources, energy, expertise, and experience, they are poised to further strengthen the Kyocera brand while providing Copystar dealers with expanded business growth prospects.
The conversion process has already begun and will be finalized on June 30th, 2023.